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Harnessing sunlight on the cheap |
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For a project that could be on the very cutting edge of renewable energy, this one is actually decidedly low tech--and that's the point. By David Chandler |
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Rural marketing: the bottom-of-the-pyramid game |
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The Marcus Evans conference 'Proactive Rural Marketing Strategies' brought together executives from companies across industries to discuss the challenges and triumphs of their endeavours in rural marketing. Dhruv Tanwar reports from the venue |
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India's high domestic demand immune to US slowdown: Merrill Lynch's John Thain |
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John Thain, chairman and CEO, Merrill Lynch, feels that mergers and acquisitions (M&A) in India will drive revenues for Merrill. He does not believe in the decoupling theory though he says India is less coupled with US companies for domestic demand. India's high domestic demand would be immune to a US slowdown, he says CNBC-TV18 shares with domain-b its exclusive interview with Thain: |
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Personal branding: The art of managing your personal brand |
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Lesley Everett, founder of the Walking Tall Foundation, and an authority on personal branding, on her recent first visit to India for the Sales and Marekting Executives International (SMEI) meet, spoke to Domain-b's Dhruv Tanwar about personal branding, and its significance for corporates and individuals today. |
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Global warming guilt and record oil prices |
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The reasons commonly espoused don't fully explain the more than 10 fold jump in crude oil prices over the last decade. Maybe, oil is pricey because we all have started feeling guilty about consuming it! By Shivshankar Verma |
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Mapping Earth's soil moisture |
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Professor Dara Entekhabi will lead the science team designing a NASA satellite mission to collect global soil moisture measurements and other data seen as key to improving weather |
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The continuing travails of Ben Bernanke |
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Bernanke's bold and unorthodox steps in recent months seem to have calmed down the credit markets and yesterday's 25 basis points cut was widely expected. But, his biggest test has yet to come. By Vivek Sharma |
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Mobile banking set to grow |
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Mobile banking has emerged the most promising front end technology for broadening the access of finance in the country. By Probir Roy |
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Monetary Policy 2008-09: Between a rock and a hard place |
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As the economy slows down further and inflation remains high, the RBI will have to shed the preference for CRR hikes and take more decisive steps.By Shivshankar Verma |
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Marketing via controversy: The Indian Premier League |
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Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League. |
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Adding insult to injury |
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The call for Rahul Gandhi to be named prime minister is a continuation of the efforts to undermine Dr Manmohan Singh that started with the ouster of foreign minister Natwar Singh and had ended, till recently, with the scuttling of the Indo-Us nuclear deal. By Prem Shankar Jha |
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General Electric shock and after |
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Are the weak quarterly results and current year forecasts by General Electric indicative of a wider decline in global economic growth? By Vivek Sharma |
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From hope to resignation |
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Despite indicators which strongly suggest a deceleration, most forecasters are cautiously optimistic about economic growth while a few remain as optimistic as ever. It maybe time to take a pretty hard look at their number. By Shivshankar Verma |
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Delta-Northwest merger: Just the tip of the iceberg? |
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$31.7 billion revenue, 800+ aircraft, largest airline in the world – all very impressive, but does the American consumer gain anything? Or is he at a loss? Sourya Biswas reports. |
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Why Ranbaxy fancies Orchid |
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With Ranbaxy said to be eyeing the world's fifth largest maker of the antibiotic cephalosporin, what are the options before the K Raghavendra Rao-promoted Orchid Pharmaceuticals & Chemicals? By Sourya Biswas. |
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