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New
Delhi: Volvo is planning to increase its operations
in India with help from Ford India whose US parent owns
Volvo's car business. The two companies are planning
a joint strategy under which Volvo will cater to the
high-end market, while Ford will feed the mid-size segment,
as it did with the Ikon earlier and does now with the
Fiesta.
The
two companies would work on a common platform to launch
their cars in the country and would bring in vehicles
having shared technologies (platform) with Ford Motor
to increase our presence in India.
Volvo
plans to bring in its C30 and C70 cars, which share
the platform with Ford's Focus range of cars, to India
sometime next year.
The
platform-sharing strategy stems from the growing luxury
car market in the A4 segment, which grew by 49 per cent
last fiscal - to 40,964 units in 2006-07 from 27,529
units in 2005-06 and is at present dominated by DaimlerChrysler,
BMW, Audi and Porsche.
Volvo
will debut in India with a sedan (S80) and a sports
utility vehicle (XC90), to be priced between Rs45 lakh
and Rs60 lakh.
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