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Not only
is India set to have its own Formula 1 Grand Prix (See: Formula
One guru Bernie Ecclestone wants to put India on the circuit), but a team
as well.
Vijay
Mallya has bought into Dutch F1 team Spyker Ferrari (See:
Vijay
Mallya closes in on Spyker Ferrari deal). Mallya
may also see business in tapping the huge viewership of
F1, reports CNBC-TV18.
Liquor
baron Vijay Mallya is now set to have good times at the race track too! Mallya
in his personal capacity has bought into F1 team Spyker Ferrari. A
special purpose vehicle, Orange India Holdings, with equal ownership between Mallya,
its CMD now, and the promoters of Spyker Cars, the Mol family has been created
to buy out Spyker Ferrari. The deal had an enterprise value of €90 million.
Mallya expects to close the deal within a month. The deal was sealed but after
some dilemma. Vijay
Mallya, CMD, Orange India Holdings, said, "There was a dilemma on whether
there was an investment opportunity in the combined company of the car manufacturer
in Holland and the F1 team or whether there was an opportunity with the F1 team
itself." And
after having decided to only buy stake in the F1 team, Mallya looks set for the
arrival of F1 in India by 2009 or 2010. But his expectations from his team are
low, considering they have no points so far this season. "I
will meet, as a part of the due diligence, all the members of the Spykar Feraari
F1 so as to gain an understanding of the plans for 2008 and how to start to be
competitive enough to start earning points for the 2008 season," Mallya said. And
there will also be discussion for inducting an Indian driver into the team like
Narain Karthikeyan or Karun Chandhok. Another possibility is a change of the team''s
name. His team has got limited financial resources, but Mallya says it will now
tap the R&D expertise in India to enhance its competitiveness. "I
do not believe that any F1 team has adequately exploited the vast research and
development capability available in our country," Mallya said, Mallya
has realised his personal F1 dream will now surely devise ways of tapping the
estimated viewership of 550 million to build his liquor and aviation brands globally.
also see : Other
Automotive reports
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