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Buick Invicta: GM revives a heritage brand |
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 The Buick Invicta sedan from the General Motors stable, unveiled recently at Auto China 2008 makes a bold statement through its classy design and is set to gain a strong market share in the premium car segment. |
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Marketing through mobile phones |
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 Mobile phones are poised to ring in lot of relationship-marketing in consumers' lives, offering mass produced products and services on a customised level, says Somma Banerjjee |
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Rural marketing: the bottom-of-the-pyramid game |
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 The Marcus Evans conference ‘Proactive Rural Marketing Strategies’ brought together executives from companies across industries to discuss the challenges and triumphs of their endeavours in rural marketing. Dhruv Tanwar reports from the venue |
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Personal branding: The art of managing your personal brand |
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 Lesley Everett, founder of the Walking Tall Foundation, and an authority on personal branding, on her recent first visit to India for the Sales and Marekting Executives International (SMEI) meet, spoke to Domain-b's Dhruv Tanwar about personal branding, and its significance for corporates and individuals today. |
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Marketing via controversy: The Indian Premier League |
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 Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League. |
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With employees as brand ambassadors, Ford set to re-claim its title in the US |
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 Having jettisoned its loss making brands Jaguar and Land Rover into Tata Group's lap, Ford is now set to focus on its home market in the United States, and give its competitors a bloody nose in the bargain. Dhruv Tanwar takes a look at Ford's new marketing campaign. |
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Is the Nano bad news for the M-800? Maybe not |
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 The potential target audience for the Nano does not seem as effusive as the media over the low price tag of the car, discovers Mohini Bhatnagar at the ninth Delhi Auto Expo |
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Log on to the Logan - India’s first wide-body car |
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 Marking the entry of a European player into India’s ‘happening’ car market, that too in the non-premium segment, the Mahindra – Renault Logan is set to become a hot-selling sedan in the country. By Sourya Biswas |
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Loyalty is overrated |
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Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar |
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Automobiles and their placement in movies: Good for the image? |
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 Always a tricky question for an automobile manufacturer - whether to place the car in a movie, or not - considering there is nothing to help them decide whether it would add to or subtract from the brand image of the product. Sourya Biswas evaluates the pros and cons of brand or product placements in the movies. |
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Takeovers and racial prejudice |
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Why do we Indians always assume racial prejudice when a foreign company spurns a takeover bid by an Indian company? Is it because we ourselves are prejudiced or because we are still insecure about ourselves? By Vivek Sharma |
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Peter England moves in to the Elite league |
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 What inspires a brand to take the next step in its evolution? Peter England, the honest-to-goodness menswear brand, has now decided to move a step further with Peter England Elite, an exclusive sub-brand. Dhruv Tanwar reports. |
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Fiesta makes Ford ‘fida’ about its future |
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 It’s had its share of failures; and unprecedented successes. Ford, the only Indian auto company with two successful vehicles in the C segment, can look back with confidence and look forward with hope, says Venkatachari Jagannathan |
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The business of niche services |
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The nature of services can vary substantially between commonly delivered services and very rare areas of expertise or niche services. By Deepak Vinchhi, founder and CEO of online services marketplace, nineMotion.com |
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Maharaja Appliances to resurrect Gem refrigerators |
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Maharaja Appliances' expansion strategy includes launcing a slew of white goods and resurrecting the regrigerator brand of the yesteryears, Gem. |
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Marketing
must move to a digitally focused business system… |
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Goodbye, Chrysler, no go, Benz, says Daimler - but shareholders do not like it |
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Cookie Man marches ahead |
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Having tasted 15 cookies at the Cookie Man's outlet at Spencer Plaza Chennai, 35 - year old S B P Pattabhi Rama Rao later bought into the cookie company, and is now President of the company. Here are some excerpts from Rao's talk about the company's plans and prospects. |
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Is the net killing TV viewing? |
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A new IBM online survey of consumer digital media and entertainment habits overwhelmingly suggests personal internet time rivals TV time. From IBM's forthcoming study The end of advertising as we know it co-authored by Saul Berman and Bill Battino. |
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Coke's deft Olympian manoeuvre |
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Daily Thanthi's new face |
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