Mumbai: Chip maker Advanced Micro Devices Inc (AMD) has unveiled its first computer brand that is targetted at  small and medium enterprises (SMEs).

According to industry sources, big-business customers and small and medium businesses essentially look for stability, longevity, reliability, manageability and good performance in the computers they buy for employees.

AMD's Business Class desktop computers will be followed by notebook PCs sometime during the second half of 2008. Reports indicate that most computer brands such as Acer, Dell, the two biggest PC makers and Fujitsu-Siemens, Hewlett-Packard Co, and Lenovo would market the range.

Irvine, California based ThinkCP Technologies has also announced that ThinkCP is now authorised by AMD to integrate and deliver AMD Business Class Technology Desktop Systems to customers.

The new product line is part of AMD's attempts to regain market share that arch rival Intel Corporation won back from AMD in 2007. Intel had lost significant market share to AMD is 2005 and some part of 2006, and in reacquiring its lost ground, has made AMD report six consecutive quarters of net losses. AMD is also looking to replicate the success it had with its Opteron range of microprocessors, which challenged Intel's dominance of the server market over the last few years.

AMD's Business Class range would be initially marketed to small- and medium-size businesses, but is designed to be ramped up to the large corporations' needs as well. AMD also unveiled the first AMD commercial desktop platform solution, which configures in a variety of ways to better meet customer needs. The platform includes a new comprehensive line up of stable processors, with up to 24-month stability and longevity from initial product availability.

These commercial stable processors include native AMD Phenom X3 triple-core and AMD Phenom X4 quad-core processors, as well as AMD Athlon X2 dual-core processors. OEMs can choose AMD 780V chipsets or optional ATI Radeon™ HD 3000 series discrete graphics, and the platform also supports non-AMD graphics and chipsets. Commercial notebooks for AMD Business Class are scheduled to be available based on the upcoming next-generation notebook platform, codenamed ''Puma,'' with competitive productivity and battery life at multiple price points.

''IT decision-makers have a broad range of commercial client solutions to choose from and it is not always clear which systems deliver the best business value,'' said Dirk Meyer, president and COO, AMD. ''At its heart, AMD Business Class processors are based on the same innovative technology that powers the world's most advanced servers. Our solutions are designed to give commercial customers the assurance that platforms are designed with their business in mind to help get more from their computing infrastructure, longer.''

With AMD Business Class, businesses can build a computing infrastructure that does more, longer. AMD Business Class enables commercial desktop platforms featuring up to 24-month image stability across the platform to help enable greater cross-generation compatibility and longer PC life cycles to help minimise IT disruptions.

The commercial desktop platform is also designed to take full advantage of the rich visual experience and enhanced productivity features of Windows Vista and enables businesses to upgrade when the time is right.

''Dell continues to focus on simplifying IT, delivering business desktop solutions that help eliminate the hassles and high cost of technology transitions,'' said Darrel Ward, director, Dell Product Group. ''The Dell OptiPlex 740 with AMD Business Class technology and AMD Phenom processors takes that commitment to another level with systems that are extremely manageable, stable and energy efficient.''

''From small businesses to multinational enterprises, business computing users require the utmost in productivity,'' said Mike Nash, corporate vice president of Windows Product Management at Microsoft Corp. ''With that in mind, we are pleased that the AMD Business Class Platform will enable business users of Windows Vista to take advantage of the advances offered by multi-core technology.''

Designed with business in mind, the AMD Business Class is said to provide exceptional performance and energy efficiency, low idle power enabling energy star 4.0 compliance, and 'Cool'n'Quiet'  technology for aggressively managed power savings, and essential manageability and security including enhanced virus protection and AMD, Virtualisation technology.