Mumbai: Arvind Mills has announced the launch of their first Megamart Outlet Centre at Valasarvakkam, Chennai.

According to Sanjay Lalbhai, managing director of Arvind Mills, ''The Chennai store will be the largest value mall in the city. Keeping in mind Chennai's value conscious and discerning consumer we are very happy to dedicate our first outlet centre store to the people of Chennai. We already have 12 stores in Tamil Nadu, of which seven of our Megamart stores are in Chennai. Totally, we have 75 stores across the country, all of which are doing well. This has given us the confidence to open our first Outlet Centre here in Valasarvakkam.''

Arvind Mills is India's largest integrated textile company and operates across the entire value chain from design to fabric to brands. Arvind was the first company in India to bring international brands when they brought Arrow to India. Arvind now has licensing relationships with many international brands like Arrow, GANT US Polo & Cherokee. JV's with VF Corporation with brand portfolio of Lee, Wrangler, Nautica, Jansport, Kipling, Hero by Wrangler & Lee Riders, Tommy Hilfiger and most recently a JV with Diesel.

In addition Arvind also owns a number of successful Indian brands: Flying Machine, Newport and Excalibur among others. Arvind also own & operates India's largest 75 outlet strong value retail chain under the name 'Megamart'.

He further added, ''Megamart Outlet Centre will offer fantastic value across a range of categories across the year. And that too with international standard shopping experience and service. The store has been designed by JHP, an award winning design consultancy firm from London.''

''Over the last few weeks we have been discussion with several of the top brands in the country and I am happy to announce that over 130 brands have partnered with us. This is a great start for us''.

The Megamart Outlet Centre will house a gamut of categories including men women and kids wear, accessories, luggage, footwear etc. from leading brands such as Allen Solly, Addidas, Arrow, Citizen, Color Plus, Dockers, Titan, Giodorno, Indian Terrain, Lee, Levis, Louis Phillipe, Nike, Park Avenue, Reebok, Scullers, Van Heusen, Wrangler and several other brands will be available at the Megamart Outlet Centre, all of which will be available at unbelievable value prices.

Apart from these, the Outlet Centre also has a Café Coffee Day, a Marketplace and several other value-added services like a kids play area, a mama's corner, services for utility payments among many others.

Aimed at bringing together a great combination of international shopping experience at value prices along with ambiences at par with some of the best retail chains of the world, the Megamart Outlet Centre is set to prove itself to be a   complete delight for the Chennai customers. To kick off the launch, Megamart is also running fantastic inaugural offers across the weekend.

Lalbhai said ''We have invested heavily in the training of our Service Staff; and our objective is to provide the best in class service to the customers and set a whole new bench mark in the value retail space. To achieve this, we have put in place a very structured training program and service initiatives''. 

''The Megamart Outlet Centre is positioned as a shopping destination where there is a 'Sale on. 365 days'. And rightly so, all the big brands will be available across the year at fabulous savings and offers'', further affirmed Lalbhai.

Megamart has also timed the unveiling of its new identity to coincide with the launch of the Megamart Outlet Centre in Chennai.'' We have a whole new group of employees and will be reaching out to a whole set of new consumers. What better time than this to present a whole new Megamart, says Lalbhai.

''We are not changing identity for the sake of change. It is more fundamental than that. It is a re-affirmation to your selves and our customers. The new brand will be delivered through the service that our customers will experience at our stores. It is the top priority for Megamart to put our customers at the heart of everything we do and be passionate about what we do.