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Delhi:
Inspired by the hues and characters of various cities of the world, Arvind
Brands has launched its new AW07 collection, designed for the discerning global
citizen who will not settle for anything but the best. The
collection offers a new seasonal range of fine suits, jackets, sweatshirts, and
sweaters apart from the distinctively styled shirts, trousers and accessories.
The finest fabrics in lambs wool, fleece, loop-knits, cottons and blends have
been used to give unique designs and exceptional quality to the collection. Says
J Suresh, CEO, Arvind Brands, "Blending quality, distinctive style and comfort,
the new line is guaranteed to add panache and bring International class into your
wardrobe". The
collection has four lines, which include Business Hours, After Hours, Royale and
Vogue, each sporting distinct style and unique hues of various style capitals
inspiring the collection in an array of exquisite fabric to suit all occasions.
Business Hours
draws inspiration from the blues and moods of Manhattan and Cairo. Its unconventional
blend of contemporary classics and tropical colours will add unique style and
multifaceted dimensions to a formal wear wardrobe. The
After Hours collection is reminiscent of or a holiday in Rio or Madrid. Designed
for the urbane sophisticate, the collection appeals to the relaxed, intrusive
self, with impeccable quality of the fabric, colours, and washed hand feel of
the fabric epitomizing a classy aura surrounding the collection. The
Premium Royale ultra formal shirts are finely tailored, using best in class yarns
and styled with fine cuts and minimalist detailing to allow for the impeccable
tailored feel. This collection is "inspired by the essence of Athens, the
art of Florence and the style of Tokyo", as the company describes it. The
Vogue collection is an exciting range of trendy jacquards, two tones, satin dobbies
in stylish-yet-sophisticated styles that promise to ignite a few sparks. The range
is ideal for an evening out, after a hard day''s work, to play all night. According
to Alok Dubey, business head, Own Brands, "The brands bring to life the four
collections, through a mélange of fine fabrics, trendy colour stories and
fine cuts to suit the needs of the urbane sophisticate. A man must after all be
made to look his best at work and after."
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