labels: fashion, marketing - general, arvind brands
Arvind Brands showcases "Hues of the Globe": Launches Excalibur AW07 collection news
27 September 2007

Delhi: Inspired by the hues and characters of various cities of the world, Arvind Brands has launched its new AW07 collection, designed for the discerning global citizen who will not settle for anything but the best.

The collection offers a new seasonal range of fine suits, jackets, sweatshirts, and sweaters apart from the distinctively styled shirts, trousers and accessories. The finest fabrics in lambs wool, fleece, loop-knits, cottons and blends have been used to give unique designs and exceptional quality to the collection.

Says J Suresh, CEO, Arvind Brands, "Blending quality, distinctive style and comfort, the new line is guaranteed to add panache and bring International class into your wardrobe".

The collection has four lines, which include Business Hours, After Hours, Royale and Vogue, each sporting distinct style and unique hues of various style capitals inspiring the collection in an array of exquisite fabric to suit all occasions.

Business Hours draws inspiration from the blues and moods of Manhattan and Cairo. Its unconventional blend of contemporary classics and tropical colours will add unique style and multifaceted dimensions to a formal wear wardrobe.

The After Hours collection is reminiscent of or a holiday in Rio or Madrid. Designed for the urbane sophisticate, the collection appeals to the relaxed, intrusive self, with impeccable quality of the fabric, colours, and washed hand feel of the fabric epitomizing a classy aura surrounding the collection.

The Premium Royale ultra formal shirts are finely tailored, using best in class yarns and styled with fine cuts and minimalist detailing to allow for the impeccable tailored feel. This collection is "inspired by the essence of Athens, the art of Florence and the style of Tokyo", as the company describes it.

The Vogue collection is an exciting range of trendy jacquards, two tones, satin dobbies in stylish-yet-sophisticated styles that promise to ignite a few sparks. The range is ideal for an evening out, after a hard day''s work, to play all night.

According to Alok Dubey, business head, Own Brands, "The brands bring to life the four collections, through a mélange of fine fabrics, trendy colour stories and fine cuts to suit the needs of the urbane sophisticate. A man must after all be made to look his best at work and after."

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Arvind Brands showcases "Hues of the Globe": Launches Excalibur AW07 collection