Mumbai: Bajaj Auto Limited, India's premier automotive company, has announced a new organisational restructuring for the Auto business. The company says that with this restructuring, the existing business roles and responsibilities in the company have been strengthened to ensure greater operational empowerment and effective management.

The five pillars of this new structure, called strategic units, are,

• R&D
• Engineering
• Two-wheeler business unit
• Commercial vehicles business unit and
• International business unit

The finance, MIS, HR, business development and commercial functions will support these units.

Pradeep Srivastava, who was VP, Engineering prior to the restructuring, will now be designated president, Engineering. According to the reorganised structure the company will have three CEOs. S Sridhar, currently, VP, Marketing and Sales, two-wheelers, will now head the two-wheeler business unit as CEO with responsibility for the manufacturing operations at Waluj and Akurdi.

RC Maheshwari has joined Bajaj Auto as CEO, commercial vehicles.

The company says it is in the process of identifying a CEO for its international business.

The three CEOs will be responsible for the company's top line, business growth and profitability of their respective businesses.

Abraham Joseph will continue to lead Research & Development.

The transition will be completed by August 01, 2007.

Rajiv Bajaj, managing director, Bajaj Auto Ltd, said, "The new structure will assist in aligning the vectors of the organisation and will enable the company to live its brand values and be 'distinctly ahead'. The objective of this is to transit from relatively narrow functional definitions into more integrated and cross-functional working with clear focus on business results as well as focus on our brand values of speed, innovation, and perfection."