New Delhi: Bharti Airtel has announced an integrated structure that will be responsible for all aspects of its telecom business in India. This is designed to pursue the company's vision of making Airtel the most admired brand in India by 2010.

Manoj Kohli has been named the president of Bharti Airtel to lead the unified management structure of OneAirtel. He will lead the Airtel management board, which will have the overall responsibility of driving the strategy and the operational performance of Bharti Airtel. The Airtel management board will consist of the three joint presidents and Sarvjit Dhillon, director, finance, and business integration; Jai Menon, director, IT and innovation; Hemant Sachdev, director, marketing and communication; and Don Price, director, networks at Bharti Airtel.

The group corporate office of Bharti Airtel will focus on overall business strategy, provide support to the Airtel Management Board and periodic reviews and governance. Four of the functional roles at the president's office, i.e. finance, HR, legal and networks will have functional reporting to the corporate office.

Bharti Airtel will have three joint presidents looking after independent SBUs - broadband and telephone services, enterprise services and mobility. The joint presidents will report to Manoj Kohli.

K Krishnan has been named joint president and will lead the broadband and telephone services SBU. He will focus on scaling new heights with new town rollouts, enhancing broadband share and introducing new technologies. Krishnan will be supported by Rajiv Sharma (CEO-NCR), Rohtash Mal (CEO-North), Prem Pradeep (CEO-South Central), Deepak Khanna (COO-Central), Randeep Narang (COO-West), Deepak Pande (COO-SME). Shamik Das, CFO mobility, moves to Chennai as COO - South.

Vinod Sawhny has been named as joint president, Airtel Enterprise Services. This SBU will comprise of two units - Enterprise Services (carriers) and Enterprise Services (corporates). N Arjun, promoted to executive director will lead the Enterprise Services (carriers) business. Mohan Menon, CEO, Airtel Enterprise Services is being promoted as CEO and director of this unit, now re-christened  Enterprise Services (corporates).

Sanjay Kapoor has been appointed as joint president for the mobility business. Sanjay who has successfully run Airtel in Delhi and has launched Airtel in four western markets, moves in from Teletech Services where he was the president and CEO.

Jagbir Singh, CTO, Infotel will now take over as the CTO of Mobility. The mobility business will have four regional hubs.

North region: Sanjay Nandrajog will continue to lead the northern region. Christopher Tobit is being promoted as the CEO of Delhi Circle. Rajiv Jaitley is being promoted as CEO of Punjab. Sharlin Thayil (Himachal Pradesh), Gurinder Sandhu (Haryana), Shankar Prasad (UP East) and RVS Bhullar (J&K) will continue in their current positions as COO of their respective circles. Navaid Khan will continue to the CEO of UP West.

South region: Atul Bindal will continue to lead the south region. Deepak Mehrotra is being promoted as the CEO of Karnataka. In Andhra Pradesh, Elango T is being promoted as the CEO. P Swaminathan will continue as the CEO of integrated Tamil Nadu. Ramgopal Vallath (Kerala) will continue in his current position of COO.

West region: After successfully building up the Mumbai Circle, Jayant Khosla is being promoted as director of the West Region. Till such time as a new CEO for the Mumbai circle is announced, Jayant will hold additional charge of this circle. Subba Rao moves to Mumbai as COO looking after marketing/sales and CSD functions. Mandeep Bhatia moves as the COO of Maharashtra. Raghunath Mandava moves to Rajasthan as the COO. BP Singh (Gujarat) and Sunil Goyal (MP) continue in their current positions of COO.

East region: K Srinivas has been promoted as director (East) after successful stints in AP and Delhi circles. He takes over from Rajan Swaroop, director east who has resigned from the company. Ajay Puri moves in as the COO of Kolkata. Deepak Srivastava (Bihar) and Atul Chaturvedi (NESA) continue in their current positions. Sanjeev Saxena is moving to Orissa to be the COO and Rohit Malhotra is promoted as COO (West Bengal).