Mumbai: Cranes Software International (www.cranessoftware.com), a global scientific and engineering products and solutions provider, has highlighted the impact of modelling and simulation in the current business environment.

Towards this end it has announcing its partnership with the Lanner Group (www.lanner.com), the world's pioneering leader in business simulation and optimisation, and Popkin Software (www.popkin.com), the market leader in modelling and design tools which enables the design and deployment of enterprise systems.

These partnerships will enable Cranes to distribute their products - the Witness, Simba and System Architect range - in the Indian market.

Over the years, Cranes has carved for itself a prominent position in the scientific and engineering software products arena which includes application areas as niche as simulation, analysis and design. Cranes, with a powerful dealer network, in-depth market knowledge and proven marketing expertise, has attracted many leading product principals to partner with them in this region.

The Lanner Group, based in Redditch, UK, is the world's leading dedicated provider of simulation and optimisation technology. Lanners's Witness integrates the power and predictive accuracy of simulation and optimisation technologies, previously more commonly associated with industrial and manufacturing applications, with the range of process-centric applications and middleware technology deployed in the rapidly expanding field of BPM.

Popkin software is the leading developer of enterprise architecture tools. System Architect is a comprehensive and powerful modelling solution designed to provide all of the tools necessary for development of successful enterprise systems. It is the only tool to integrate, in one multi-user product, industry-leading support for all major areas of modelling, including business modelling, object-oriented and component modelling with UML, relational data modelling, network architecture design, and structured analysis and design.

"Our alliance with Cranes will not only provide us with an excellent opportunity to offer high-calibre simulation and business modelling technology to the Indian market but also help us broaden our reach in the Asian market. We are confident that Cranes will deliver significant value to our customers in India by driving efficiency and quality," says David Jones, executive director, Lanner Group.

"We are very excited about the Cranes's initiative in both the education and commercial markets in India. We believe that Cranes's 14 years of experience in bringing software products to market and its established support infrastructure will allow many organisations in India to benefit from the use of the latest business and systems modelling software," says Chris Nugent, managing director, Popkin Software.

"We are extremely glad to bring Lanner and Popkin range of products to India. This initiative will also help us increase our product range and grow our portfolio of products and solutions to our domain," says Jayaram Sathyanarayana, principal consultant, Cranes Software International Ltd.