Mumbai:
Your
favourite orange juice has become more interesting and
nutritious. Dabur Foods has recently launched "India''s
first" packaged, fruit-plus-vegetable juice, Real
Activ Orange Carrot, a blend of juicy oranges and sweet
carrots. A nutritious powerhouse to boost your health,
Real Activ Orange Carrot is available in 1litre packs
for Rs 70.
This
powerful combo brings together the taste and nutrition
of orange, with the beta-carotene rich carrot juice
that is recognised by health experts as the ''wonder
juice''. Packed with high amount of antioxidants Vitamins
A, C and E, Real Activ Orange Carrot juice provides
instant rejuvenation to body and also strengthens the
immunity levels.
"Orange
juice is the most preferred juice among consumers. Keeping
in view the popularity of the juice and the well-recognised
nutritional properties of the carrot juice, we have
introduced for the first time in India, a unique blend
of the two. As a market leader, we have constantly endeavoured
to introduce new and innovative products that increase
the choice set of consumers. Targeted at health-conscious
young professional, Real Activ Orange Carrot is a healthy
and rich combination of fruits and vegetables, "
says Dabur Foods CEO Amit Burman.
Real
Activ Orange Carrot juice is a delicious and convenient
way to include more vitamins and minerals in your diet.
Carrot juice also known as the ''miracle juice'' is beneficial
for eyes, skin and the digestive system. Orange juice
provides energy, relieves nausea and also helps in improving
resistance of the body.
Real
Activ is targeted at health conscious young executives
for whom fitness is a way of life and is available in
orange and apple flavours.
The
flagship brand of Dabur Foods, Real Fruit Juice is India''s
leading packaged, 100-per cent preservative free fruit
juice brand offering consumers the great taste and wholesome
nutrition of freshly squeezed juice in a hygienic and
attractive pack. It offers the largest range of eight
juices: orange, mango, pineapple, grape, guava, mixed
fruit, tomato and litchi.
Dabur
Foods is the only juice company in India and among the
top five companies in the world to use the latest spin
cap tetra pack, cold fill technology and spill-proof
double seal cap for packaging Real.
Real
was recognised as the ''fastest growing brand'' for 2001-02
in the first ever beverage industry seminar in India.
Real Fruit Juice is a market leader in packaged fruit
juice category commanding more than 55 per cent market
share.
Real
Fruit Juice is India''s first and only packaged fruit
juice brand to get SGS (Societe Generale de Surveillance)
certifications for high safety standards used in packaging
that conform to the stringent HACCP and GMP standards.
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