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Chennai:
Kishore Biyani''s Future Group media arm Future Media has acquired the on-screen
media rights for all Inox Leisure multiplexes in India, for the next two-and-a-half
years. Sources
indicate that five companies were in the fray for the media rights of Inox. The
deal mandates that any advertiser wanting to use the Inox screens must necessarily
be routed through Future Media. According
to Partho Dasgupta, CEO, Future Media, the company owns rights to media properties
such as televisions (Future TV is transmitted from Mumbai to all its stores across
the country), visual spaces, radio (Future Radio) and a print property called
My World, which is a monthly magazine circulated among Big Bazaar consumers. It
also owns the rights to ad spaces within the Future Group retail formats, and
provides brands with opportunities to reach their target consumers in the ambience
of consumption, be it at malls, airports, or cafeterias. This deal marks its foray
into the multiplex space as well. According
to Alok Tandon, COO Inox Leisure Ltd., the deal will also cover Inox''s upcoming
multiplexes, and will fetch Inox an assured minimum level of income, beyond which
revenues will be shared Future Media. Future
Media India Ltd is a part of the Future Group, which owns multiple retail formats
such as Pantaloons, Big Bazaar, Food Bazaar, Central and HomeTown. The company
is headquartered at Mumbai, and operates around 4 million sq.ft of retail space,
with over 400 stores across 40 cities in the country. Footfalls, as estimated
by the company, are around 20 crore this year.
also see : Other
reports on Future Group
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