Halol:
General Motors India (GMI), the wholly owned subsidiary
of General Motors Corporation, has launched the Optra
model under the Chevrolet brand in India from its plant
at Halol in Gujarat.
This
is the company's second model under the famous brand.
Earlier this year GM launched the Chevrolet Forester,
a premium sports utility vehicle (SUV) in the market.
The
Optra, which is being imported in completely knocked-down
(CKD) units from the General Motors-Daewoo Automotive
technologies (GM-DAT) division in Korea, comes with
a 1.8-litre engine and is positioned in the upper-C
segment. It will compete with cars like the Toyota Corolla
and the Skoda Octavia.
While
details like engine specifications, features and the
price of the Chevrolet Optra will be available only
after the commercial launch of the product later this
month, company officials say the car will be competitively
priced in its segment.
At
the launch ceremony attended by Gujarat Chief Minister
Narendra Modi, Aditya Vij, president and managing director,
GMI said: "The Chevrolet Optra, like all Chevrolet
models to be launched by GM India, shall aim to become
the smart choice in a mainstream market by delivering
better value through styling, features and performance.
It will also address key growing and profitable segments."
Terry
Johnson, executive director, GM (Asia pacific), said
this is just the rollout of the first Chevrolet manufactured
in India and the commercial launch of the vehicle will
take place shortly. "The Chevrolet brand of vehicles
will herald the consolidation of GM's presence in the
region, and India will be one of the first countries
in the world to locally manufacture and sell the Chevrolet
Optra." GMI is also said to be actively considering
the relaunch of Daewoo's Matiz in the Indian market.
Johnson
said the company is looking at entering the lucrative
small-size car segment in India and is weighing the
option of reintroducing the Matiz. "The presence
of a small car will complete the GMI portfolio."
He did not, however, specify the time frame within which
the company will introduce the car.
According
to Johnsson, GM sees India as an important market and
also a vital sourcing base for auto components. GMI
exports auto-components to several subsidiaries of its
parent in diverse locations across the globe. As per
company estimates, exports worth $5 million are made
out of GMI annually and this figure is expected to increase
further in days to come.
He
said GMI has so far invested Rs 950 crore in the Halol
facility and is planning to increase this investment
to Rs 1,600 crore in a phased manner in the next two
years. The company's future plans include consolidating
its presence in exporting vehicles manufactured in India
to neighbouring countries like Sri Lanka. The company
already exports cars to Nepal and Bangladesh.
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