Mumbai:
The Chevrolet Optra from the General Motors India (GMI)
stable has been launched in the market and is now available
with company dealers. The car is available in three models,
priced between Rs 7.89 lakh for the base model and Rs
9.69 lakh for the top-end one.
The
Chevrolet Optra is yet another offering from the Indian
subsidiary of the world's largest automobile company
and forms part of the company's plans to grow its sales
in India to about 50,000 units in the next three years.
Says
GMI president and managing director Aditya Vij: "The
Optra will expand our existing portfolio and help us
to further consolidate our position in the Indian automobile
market. We are expecting to sell about 10,000-12,000
units of the car this year."
The
Optra, being manufactured at GMI's Halol plant in Gujarat,
has a 1,800cc, 16-valve, DOHC, D-Tec engine, imported
from Holden, Australia. It is designed on a new platform
from GM's subsidiary in Korea, Daewoo Auto & Technology
(GM-DAT), and has a localisation level of 25 per cent.
The
Chevrolet Optra will compete with vehicles such as the
Skoda Octavia and the Toyota Corolla.
India
is among the initial six countries in the Asia-Pacific
region where the car is being launched this year, which
speaks volumes about GMI's determination to capture
a big chunk of the Indian market.
This
is the fourth new launch from GMI this year after the
Opel Vectra, the Chevrolet Forester and the Opel Corsa
Sail. Market rumours have it that the next launch from
GMI will be the small car, Chevrolet Spark, based on
the Matiz platform, also sourced from GM-DAT.
The
company denied that the launch of the Optra will result
in the phasing out of the Opel Astra and said it will
offer both the models in the country.
|