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Mumbai:
General Motors, the world''s biggest carmaker, has launched
its hatchback `Chevrolet Spark'' in India with a starting
price of Rs3.09 lakh - nearly Rs 12,000 cheaper than
its closest competitor Maruti Suzuki''s Zen Estilo, sparking
a price war in the small car segment.
Chevrolet
Spark, equipped with a 1000 cc petrol engine and available
in four models, has been priced in the Rs3.09-3.89 lakh
range.
While
Spark would be Rs12,000 cheaper than the Zen, it would
come at a premium of Rs39,000 over the base model of
Hyundai''s popular hatchback Santro, which is being sold
at Rs2.7 lakh (ex-showroom Delhi).
"We
have not been represented in the small car market in
India and we want to increase our presence in this segment,
which is the fastest growing segment in the country,"
General Motors Corp chairman and chief executive Rick
Wagoner said.
He
said introducing the small car Spark, one of GM''s most
successful models worldwide, was a part of the company''s
growth strategy in India.
The
company is initially aiming at selling 2,000-3,000 units
of Spark a month, which will be rolled out from its
Halol facility in Gujarat.
"There
will be initial capacity constraints and depending on
the demand we will rearrange the product mix to effectively
utilise our existing capacity," GM India president
and managing director Rajeev Chaba said.
General
Motors, meanwhile, said it would be sourcing components
worth a billion dollars annually from here in the next
4-5 years. India could also probably emerge as a potential
"future candidate" for housing the global
manufacturing hub of General Motors, according to Wagnor.
"Our
supply base has been expanding. In future, you could
see exports out of India. We would probably need extra
capacity and India would be a candidate," Wagoner
said.
He
said the company was currently shutting down plants
in North America and focusing on leveraging the emerging
high-quality, low-cost supply base.
"We
are not only increasing our local sourcing for local
usage, we are also looking to source more parts out
of India for our global operations," he said, adding
at present focus of GM in India, however, would be to
increase its market share.
Wagoner,
who also called on prime minister Manmohan Singh, said
GM expects India to become the second fastest growing
car market in the next decade.
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