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Hewlett
Packard, in its move to revolutionise boardroom video
conferencing, has launched the Halo Collaboration Studio
in partnership with animation giant Dreamworks. CNBC-TV18
finds that the new technology comes with an expensive
price tag that could limit its appeal in India.
In
the new security environment, flying has become a hassle
for executives. HP offers an alternative to getting on
airplanes. HP calls it the Halo Collaboration Studio.
The
concept is simple - why fly thousands of miles for a one-hour
meeting when you can walk into in one of these state-of
the art-broadcast studios to experience face-to-face interaction
through cyber-space.
Halo
studios can connect up to four locations around the globe
with a click of the mouse, but the experience doesn''t
come cheap. A single studio like this one costs $425,000
(Rs1.95 crore) with an additional $18,000 (Rs826,000)
monthly fee. Customers are lining up; companies including
GE, Canon and Pepsico have bought multiple suites worldwide.
For a technology that costs almost half-a-million-dollars,
the Halo collaboration studio is remarkably simple. All
it has are four plasma televisions, four high-resolution
cameras, a table and six-chairs.
Hidden
behind the simple set up though is a robust Fiber optic
system that allows for a 45-megabit-per-second bandwidth
connectivity. The result is crystal clear picture quality
that conveys every hand gesture, or a raised eyebrow,
even if multiple members are talking at once, all with
no audio or visual delay.
But
with limited fiber-optic connectivity and an expensive
price tag, will Halo work in India? Yes, says HP because
it makes employees smarter.
Vyomesh
Joshi, Executive Vice President, HP, says, "In India
there are a lot of big companies that work with companies
in US and Europe. So the value proposition of Halo is
that you don''t have to travel. You''ll be spending 12 to
15 hours in a plane you have a jet lag. And for a two-hour
meeting you''ll be wasting two days. With Halo you can
make that meeting happen right at your location."
Currently
63 Halo studios, including one in Bangalore, are installed
across the globe. The California based-company says smaller
firms that cannot afford a studio will be able to rent
one for a fee.
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