Announcing the launch of the Ayush Therapy Centre (ATC), Vipul Chawla, business manager - consumer health care, HLL said, "Through the Ayush Therapy Centres, we offer our consumers the holistic experience of ayurveda. We have testimonies of the curative powers of the services thorough our satisfied customers. In total we have five centres in Chennai and three centres in Bangalore and one in Hyderabad. We will soon be launching more centres in the other cities of Goa and Mumbai

The ATC is a collaborative arrangement between HLL and Arya Vaidya Pharmacy, Coimbatore, (AVP) - which HLL says is the country's best-known name in Ayurveda The centre provides personalised health advice and therapy to keep one healthy - physically and mentally. The various services offered at the centre include positive health and stress relief, aches and pain relief, consultation for weight loss and skin and hair care.

Mr. P R Krishankumar - managing director of Arya Vaidya Pharmacy - Coimbatore, said, "AVP Coimbatore is India's best known name in Ayurvedic products. For the last 60 years, we have been manufacturing ayurvedic formulations of the highest quality standards. We confidently endorse the ayurvedic purity of Lever Ayush and the Ayush Therapy Centre, because we have seen the rigour with which HLL has developed the products and we are bringing our expertise to these services. AVP and HLL can together meet the growing requirement of ayurvedic products and services."

Located on Raj Bhavan Road in Hyderabad the Ayurvedic Therapy Centre was inaugurated by Honb'le Shri Bandaru Dattatreya - Minister for State for urban development & poverty alleviation.