The relaunch of Clinic Plus Health Shampoo, with its five-in-one benefit formulation and the new reduced price points, is HLL’s second major initiative to offer outstanding consumer value in this category.

New Clinic Plus Health Shampoo addresses the five most important hair health needs of consumers — strengthens weak hair, prevents hair breakage, softens rough dry hair, helps add lustre and offers thick and healthy hair and contains anti-dandruff ingredient

The relaunched Clinic Plus bottles come at reduced price points. The new prices areRs30, Rs55 and Rs90 for 100ml, 200ml and 300ml bottles, down from Rs37.50, Rs 70 and Rs90 respectively.

Clinic Plus also has a 25-ml bottle, priced at Rs5, which will be aggressively distributed across the country and in sachets of 50 paise, Re1 and Rs2

The new affordable prices of Clinic Plus bottles were finalised, following the positive customer response to HLL’s buy-one-get-one-free initiative on Clinic Plus and Sunsilk shampoo bottles, announced on March 15. Launched in 1988, Clinic Plus is India’s largest-selling shampoo brand with strong customer loyalty. HLL is the market leader in the shampoo category with an 50 per cent market share.