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To commemorate the fifth anniversary of Hindustan Motors' Mitsubishi Lancer, HM today announced the launch of a limited edition Lancer - Lancer Exel. The Lancer Exel marks the beginning of a series of initiatives that HM will undertake to further enhance the "unique ownership experience" promised to its discerning customers. These initiatives include: -
Product development and innovation: To be able to sustain product leadership, HM has plans to introduce a series of Lancer models within the next two years. -
Service network expansion: HM plans to open nearly 20 service outlets across the country in the coming 12 months.  Manufactured at HM's state-of-the-art manufacturing facility, the Chennai car plant at Thiruvallur near Chennai, HM will manufacture and sell only 200 units of the Lancer Exel. The Chennai car plant has been named as one of the best knocked-down plant outside of Japan by Mitsubishi Motor Corporation.
Says HM vice-president G Shyamsundar: "Owing to its world-class standards and performance, HM's Lancer has set many benchmarks for the Indian automobile industry. These make the Lancer a winner in the mid-size premium car category. Ever since the launch of the Lancer in 1998, we have constantly endeavoured to meet and exceed the expectations of our valuable customers. "A superior quality, value-for-money offering backed by powerful sales and service network and over 30,000 satisfied Lancer customers are testimonials of our success. We are confident that HM's Lancer will continue to garner positive customer response and enable us to achieve many more milestones in the future."  The HM Lancer Exel, featuring leather upholstery and wood finished interiors, makes for a unique style statement. The stylised wheel covers and the leather steering wheel give the Lancer Exel a chic look. The car also comes with an improved suspension and an exhaust muffler cutter for a smoother, quieter ride. In the interiors, changes have been made to the audio panel, heater control panel and air vent grille slides to make the Lancer more trendy.
Available in two exciting colours - pearl white and mica blue - the fifth anniversary Lancer Exel offerings include: 1. Three-year warranty 2. Superior and highly-stylised interiors 3. Attractive exchange offer for repeat Lancer buyers 4. Attractive referral programme for existing customers 5. Special corporate programme The HM Lancer clocks a mileage of 12 km/litre for the petrol version and 14 km/litre for the diesel version in the city. For highway driving, the mileage increases to 15 km/litre and 18 km/litre for petrol and diesel, respectively. The price: Lancer Exel Petrol: Rs 8.25 lakh (ex-showroom, New Delhi) Lancer Exel Diesel: Rs 9.24 lakh (ex-showroom, New Delhi)
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