Expanding
its Automotive Business in the Latin America Region Sojitz Corporation has acquired
a 34-per cent stake in Hyundai Motor Argentina, SA, which imports Hyundai cars
in Argentina, for approximately $3 million. Sojitz
will participate in expanding Hyundai''s automobile business in the Latin America
region. Sojitz
will not only provide Hyundai Motor Argentina with finished cars from the Hyundai
Motor Company, but also aims at achieving annual domestic sales of about 4,000
cars by 2010 by enhancing marketing activities such as building the Hyundai Motor
brand by unifying the image of dealers, conducting sales promotion campaigns and
dealer management. Hyundai
Motor Argentina has a 29-dealer Argentinean network centered around its capital
Buenos Aires, which handles 12 types of vehicle, including passenger cars such
as the Atos, Accent and Sonata, sports utility vehicles (SUV) such as Santa Fe,
and trucks. Approximately 1,000 cars were sold in 2006. About
500,000 cars are sold annually in Argentina, which has become the biggest Latin
America region market after Brazil and Mexico. Sojitz is engaged in the import
and sale of Hyundai cars in Venezuela, Columbia, Chile and Peru, countries where
Hyundai cars high market share. The number of Hyundai cars handled by Sojitz in
2006 totaled about 26,000. Venezuela-based
MMC Automotriz, S A, in which Sojitz holds a 92-per cent stake, conducts local
assembly as well as importing finished Hyundai cars. With its eye on complementary
transactions between Venezuela and Argentina, both of which countries are the
members of Mercosur, Sojitz will pursue the establishment of an automobile business
value chain and further expand its business in the Latin America region.
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