Mahindra & Mahindra (M&M) today announced the launch of the Mahindra Scorpio SUV and its Pik-Up range (single and double cab) in Brazil, in partnership with Bramont-Montadora Industrial e Comercial de Veiculos Ltda.
A special state-of-the-art facility has been set up to assemble the vehicles with an annual capacity of 5,000. Usiparts, a Usiminas System company, will undertake body assembly while Bramont will assemble the chassis, suspension and engine (power train) at its plant in Manaus.
"Mahindra has carved a distinct niche for itself in markets across the globe with its unique combination of rugged utility and style," said Pravin Shah, executive vice president, international operations, on the eve of the launch. "The Brazilian economy and automotive industry is highly evolved and has strategic importance for Mahindra. This is the first assembly facility in South America for the Mahindra Scorpio platform and helps consolidate our presence in the Mercosur region. Our partner Bramont has a professionally managed network of dealers which will ensure our success in the competitive Brazilian market.
Elaborating on Bramont's association with M&M in the Scorpio launch in Brazil, Eduardo de Castro, chairman, Bramont, said, "It is an honour for us to represent Mahindra in the fifth largest market in the world. Launching the Mahindra Scorpio in the Brazilian market is in tune with our objective of offering the customer world-class vehicles. We believe that the Mahindra Scorpio offers a strong value proposition that will make it a preferred vehicle in this market."
The 2.6-litre Mahindra common rail engine that delivers 110 hp powers the models introduced in the Brazilian market. The models are available with 4X2 and 4X4 electronic shift on the fly and the engine conforms to Euro III emission norms. From 2009, Mahindra vehicles will be offered with a Euro IV compliant engine.
"We intend to provide the market with vehicles incorporating quality and technology of an international standard, offering customers a strong value for money proposition, Given the company's strong track record, Mahindra vehicles will be able to compete successfully in the Brazilian 4x4 diesel utility segment. " said Jose Francisco de Oliveira Neto, general manager of Bramont."
Since its launch, the Mahindra Scorpio has not only emerged as the leader in the UV (utility vehicle) segment in India but has also won several prestigious awards from the automotive media, including the CNBC - Autocar car of the year award, BBC Wheels' best SUV of the year and best car of the year awards and the BS Motoring car of the year award.
M&M has a global footprint with a presence in major markets including South Asia, Middle East , Europe (where it is known as Mahindra Goa) Africa, and Chile and Uruguay in South America. Over the past year, it has been launched in Australia, Turkey and Ghana and commenced its first assembly operations outside India in Egypt earlier this month (See: Mahindra & Mahindra to assemble Scorpio in Brazil, Egypt). The company plans to launch the vehicle in the US market in 2009.
The $6 billion Mahindra Group is among the top 10 industrial houses in India and Mahindra & Mahindra is the only Indian company to feature among the top tractor brands in the world.
Mahindra's farm equipment sector holds the Deming Prize and recently won the Japan Quality Medal, the only tractor maker worldwide to acquire these quality badges.
M&M entered the passenger car segment with the Logan in collaboration with Renault in April 2007.