New Delhi: Merloni TermoSanitari, a world leader in water heating and space heating technology, is now ready to heat up the market this monsoon, with its innovative product offerings.

The company has introduced the New Eterno Pro, the first truly digitally programmable water heater for the Indian market. Designed specifically to meet the Indian conditions, this new-generation water heater offers the latest in water-heating technology. This innovative hi-performance water heater offers excellent features that score in terms of convenience, safety, energy saving and aesthetics.

Now, with Eterno Pro, users can have the convenience of availing hot water without continuous personal attention. Once programmed the water heater switches on automatically at the set time and automatically switches off at the desired time. It also has a real time standard digital clock display and a 3.6 V Ni-MH rechargeable battery that prevents the loss of programme in case of power failure.

Additionally, users also have the option of overriding the programmed settings with the help of the special programme override function. Ranking high on looks this sleek range of water heaters has a high-tech LCD display with fluorescent green backlight, flushed within the product. Moreover, the Racold Eterno Pro offers energy savings over 50 per cent compared to ISI standards.

Also being launched is the new Racold Altro Plus, an electric storage water heater, with an unique analogue temperature indicator, which provides the convenience of verifying the water temperature without touching the water.

The Racold Eterno Pro and Racold Altro Plus offer safety features like the four-in-one Italian multifunctional safety valve for non-return, anti-vacuum, pressure release and drain function while its Italian thermostat and cut-out provides enhanced safety.

Its Plasma-TIG-welded stainless steel inner containers besides being corrosion resistant is also able to withstand high-operating pressure, making the products also suitable for high-rise buildings. (The norm is 3 bar, while the Eterno Pro and Altro Plus have a rating of 6.5-bar.) Available with seven- and five-year replacement guarantee respectively on the inner container, the Racold Eterno Pro and Altro Plus offer the consumer a much more cost-effective investment in the long term.

While these aesthetically appealing product score high on quality and performance, they are also available at affordable prices:

• Altro Plus: Rs 4,200 to Rs 5,200
• Eterno Pro: Rs 5,700 to Rs 6,700

These revolutionary water heaters are currently available in Delhi, Pune, Bangalore and Chennai and will soon be launched in other towns in India.

Merloni TermoSanitari Spa, Italy, is a world leader in the manufacturing and marketing of water and space heating systems with Ariston as their flagship brand. MTS, which is part of the 5-billion Merloni group, employs 6,300 people worldwide and manufactures 4.3 million products and 30 million components annually. With 19 brands and 18 manufacturing units worldwide, MTS has a global presence in 150 countries.

Merloni TermoSanitari India Ltd, an ISO 9001 company, is a wholly-owned subsidiary of Merloni TermoSanitari SpA, Italy. The Indian operation includes India's largest fully-integrated water heater plant near Pune with an investment amounting to Rs 30 crore.

Today, MTS is the largest manufacturer and seller of water heaters in India. With its state-of-the-art technology, the impressive range of water heater heaters produced here offer the Indian customer the latest in aesthetics, efficiency in performance, and of course, a high level of safety and durability. Products from this plant are already being exported to Southeast Asia, the Middle East, Africa and Russia with European markets to follow.