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Mumbai:
Microsoft has been deploying lobbyists to oppose Google''s proposed purchase of
DoubleClick, according to a recent public disclosure filing with the US Senate. The
world''s largest software maker sees internet search giant Google''s planned acquisition
of DoubleClick as a "serious competitive issue" in the online-ad space. The
US Federal Trade Commission is currently looking into whether Google Inc.''s $3.1
billion buyout of online advertising company DoubleClick Inc passes antitrust
muster. Microsoft
Corporation has hired Patton Boggs LLP to lobby the federal government on the
acquisition, according to the filing. Patton
Boggs has employed lobbyists Thomas Boggs and Kathleen Ireland, along with Antitrust
Modernisation Commission vice chairman and former Clinton White House attorney
Jonathan Yarowsky on the job, the filing said. The
lobbysts'' charge, the filing said, is "competitive issues surrounding Google-DoubleClick
merger." Google,
meanwhile, has repeatedly said it''s confident that the acquisition will benefit
consumers and that the threat from its rival can be contained. Google said it
had also picked up four new lobbyists, including a former high-ranking department
of justice antitrust lawyer, to help make the case for its DoubleClick acquisition.
Microsoft, meanwhile,
sealed its own acquisition - a $6 billion takeover of aQuantive - last week. Antitrust
authorities have already cleard that deal.
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