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Beating
its search rival Google, software giant Microsoft has acquired a 1.6-per cent
stake in Facebook for $240 million, placing a valuation of $1.5 billion on the
popular social networking site. Microsoft
rival Google and Yahoo had been keen to invest in the site, with Yahoo having
offered to acquire the site for a $1-billion last year. Facebook spurned offers
from both. What
may have weighed in Microsoft''s favour is its intention to place third-party advertising
on Facebook, unlike Google, which wanted incorporate the site in its own social-networking
platform. Earlier
this month, Google, which beat Microsoft to acquire online video sharing site
YouTube for $1.65 billion last year, acquired Jaiku, a Finnish start up that enables
mobile telephone users share messages. According
to the deal Microsoft, which already places banner advertising and links on Facebook
exclusively since last year, will become the exclusive third-party advertising
partner for Facebook, and profit from selling advertising for the site internationally
and in the US. Facebook
allows its 50 million users to set up personal web pages and communicate with
each other. It expects to expand its user base to emerge as the most sought advertising
media. Facebook
along with MySpace is one the fast-growing social networking website allowing
people to exchange information, play games and otherwise interact, and has some
five million members around the world. Harvard University
student, Mark Zuckerberg, 23, who started Facebook less than four years ago hinted
at an initial public offering after at least two years.
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