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Mumbai:
Teradata (www.teradata.com),
a division of NCR Corporation (www.ncr.com),
has announced detailed plans to expand its portfolio of
solutions specifically tailored for the financial services
industry.
The
new addition includes the Teradata Financial Services
Logical Data Model (FS-LDM) release 6.0, which maximises
the value of the Teradata data warehouse by structuring
and organising customer and business data required for
business intelligence.
The
new Teradata FS-LDM solution ensures that cross-functional
data is available that enables financial services providers
to determine who are the most profitable banking or brokerage
customers and respond accordingly. It also empowers the
firms chief financial officer (CFO) not only to
understand the health of the business, but also to better
forecast the future.
With
our new Teradata FS-LDM, customers can quickly implement
a best-in-class enterprise data warehouse that embraces
sales, marketing, financial, customer, product, trading-partner
and clickstream data, says Amrish Rau, business
head, Teradata. The patented Teradata FS-LDM also
provides a flexible framework for the data warehouse that
can easily be expanded to support incremental growth and
the addition of new applications, as desired.
When
implemented for a financial services provider, the Teradata
FS-LDM ties together information about such things as
customers and their accounts, their channel usage preferences
and their individual privacy preferences. Taken together,
all of this information can be used to determine customer
profitability and formulate appropriate retention, acquisition
and growth strategies.
The
Teradata FS-LDM lays the foundation for cross-functional,
enterprise-wide analysis so that an institution can truly
understand its customers, their behaviours and preferences
and subsequently act on that information to maximise its
competitive edge and return on investment.
The
Teradata solution is the only logical data model available
today that supports the requirements of banks, brokerages
and credit card companies, as well as life, property and
casualty and healthcare insurers in a single, integrated
model which is very important given the increasing
convergence of banks and insurance companies.
The
Teradata FS-LDM is a fundamental component of the Teradata
solution set for financial services companies, providing
a framework for quickly and easily accessing information
to answer business questions such as:
- When
evaluated by marketing campaign type and customer segment,
how many new accounts are still active after six months?
- Which
customers are likely to invest in a new mutual fund
product?
- Which
branches produce the most non-interest customer income
as compared to those branches that produce the most
interest income?
- Which
customers are likely to liquidate their stock portfolios
in favour of money market funds?
Serving
as a pre-packaged blueprint, the Teradata FS-LDM provides
financial services companies with a starting point in
the process of building and implementing an enterprise
data warehouse, saving the financial services provider
significant time, money and resources. The range of analytics
that can be run against this structure is virtually limitless.
Examples include customer, risk and channel management,
along with many others.
In
addition, Teradata FS-LDM includes support for financial
management data, which enables the CFO to analyse key
financial performance indicators from top to bottom and
across the enterprises business units.
With
this intelligence, the CFO gains a better understanding
of profitability across a variety of dimensions, better
enabling the management of receivables, inventory, expenses
and assets. It improves the CFOs ability to manage
the business using instantly available information, while
reducing the time and effort required to close the books
each quarter.
Teradata,
a division of NCR Corporation, is the global leader in
enterprise data warehousing and enterprise analytic technologies
and services.
NCR
Corporation is a leading global technology company helping
businesses build stronger relationships with their customers.
NCRs ATMs, retail systems, Teradata data warehouses
and IT services provide relationship technology solutions
that maximise the value of customer interactions. Based
in Dayton, Ohio, NCR employs approximately 30,100 people
worldwide.
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