Mumbai:
Philips Electronics India, which pioneered the concept
of energy efficient lighting in India with the introduction
of compact fluorescent lamps (CFLs), has outlined ambitious
plans to sell 20 million CFLs in India by December 2007,
from 12-13 million bulbs sold last year. Philips invented
the energy-saving CFLs 26 years ago.
Lighting is responsible for 19 per cent of the world''s
electricity consumption, according to the International
Energy agency. According to industry sources, In India,
the incandescent bulb uses up to 95 per cent of the energy
to generate heat and only remaining 5 per cent to produce
light. CFLs use only 20 per cent of the energy used by
an ordinary light bulb.
In
India, 18,000 megawatt power annually is used for lighting
purposes alone, out of which 12,000 MW can be saved by
using CFLs. The power crisis in the country is reflected
in the MAIT-Emerson Network Power (India) study on Network
Power Downtime, which reveals that India Inc. could be
losing over Rs22,000 crores in year 2003, in direct losses,
due to poor power quality and operating environment related
downtime estimated to be around 2.2 per cent of
the gross output of the total industrial and service sectors.
S Venkataramani, head, lighting division, Philips Electronics
India, elaborated on the growth in company''s CFL business.
"CFL bulbs which contributed less than 1 per cent
to our lighting business last year, now form 20 per cent
of our business. We are committed to ramping up production
of CFLs to meet the rising demand in countries like India.
In the past five years alone, Philips has invested more
than EUR 400 million in R&D, resulting in attractive
new energy efficient lighting solutions."
Philips announced various initiatives that the company
has undertaken as part of its commitment to energy efficient
lighting. The electronics major is working closely with
several state government bodies to spread awareness on
the issue. Last year, Philips tied up with Calcutta Port
Trust (CPT) for the Howrah Bridge illumination project.
The bridge was fitted with modern and energy efficient
equipments like Arenavision, Nocturnes and Light Emitting
Diodes (LEDs).
The
company is also working closely with The Energy and Resources
Institute (TERI), a globally renowned not-for-profit research
organization focusing on energy, environment and sustainable
development and several awareness based initiatives are
in the pipeline.
"Our goal is to create an ecosystem comprising industry
bodies, governments and non-governmental organizations
(NGOs) and education institutes to break down the barriers
towards adoption of energy efficient lighting. In a first
of sorts in the lighting industry in the country, Philips
had recently pledged an advertising budget of Rs 20 crores
towards awareness building initiatives like ''Bijli Bachao''
campaign and other educational activities like creating
awareness amongst school children. We are also in process
of finalizing some energy conservation projects with the
Government of India", added Venkatramani.
Philips has a long track record in energy efficient lighting.
For years the company has been spending a large part of
its R&D budget on energy efficiency and this year
it is more than half of the total spend. Since the early
1980''s dramatic improvements have been achieved in energy
efficiency, switching speed and light quality.
Mr. Venkatramani averred, "Energy efficient
lighting technology developed over the last two decades
offers significant savings in energy, expense and carbon
dioxide emission. Despite these advances, between 67%
and 75% of the world''s lights utilize older, less energy
efficient technology some dating as far back as
the 1950s."
The
new generation CFL bulbs last an average of six years
and each one provides a saving of 80% in energy consumed.
That''s a saving of EUR 12 and 34 kilos of CO2 per lamp
per year. Some other solutions provided by Philips are
Compact fluorescents, Compact halogen bulbs, LED technology
and Capitalizing on LED design possibilities. Philips
has offerings in office lighting, intelligent LED lighting,
energy-saving TVs to lamps with decorator appeal which
have the ability to halve energy consumption.
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