Mumbai: The Mukesh Ambani-controlled retail venture Reliance Retail will now open outlets in Mumbai, India''s biggest market.

The company, which has opened 157 Reliance Fresh outlets in 18 states, is planning a two-phased strategy for Mumbai.

At first it will open outlets in western and central Mumbai followed by Thane and Nashik, an industry source said. Reliance will have about 100 stores in Mumbai.

Company sources said, "Reliance Industries is headquartered in Mumbai and holds significance for the promoters.

With this in mind, the company will launch the Reliance Fresh network in a much bigger way in comparison with what it did while entering certain other cities."