Mumbai: Tata Motors, which sealed a $2.3 billion deal to acquire the Ford UK brands Jaguar and Land Rover, is planning to invest a further $2 billion on the the two brands.

Media reports in the UK said the company was planning to invest up to $2 billion to spruce up the Jaguar and Land Rover operations.

Tata Motors managing director Ravi Kant, however, declined to comment on the reportssaying  ''Investments are part of business plans. Any company buying another one, invests in developing the business plans."

The UK media had reported that Tata Motors was planning to invest one billion pounds (nearly $2 billion) over the next 4-5 years on the two models.

The Tata Group had taken bridge loans of $3 billion to fund the acquisition of the two British luxury brands.

Kant said the company planned to replace the bridge loans with long-term debts and equity contribution with funds to be raised through divestment in group companies.

US newspapers, meanwhile, saw the $2.3-billion purchase as a stunning triumph for Tata and showed their admiration for the Tata's unique acquisition style. They said the deal was good for everyone - Tata, Ford and the two brands.

USA Today saw the deal as "one of the most significant shifts of clout in the auto industry."

The paper said the deal came at a time when the auto industry, particularly in North America and Europe, was focused on China as the next big world player.

"This represents a first, with an Indian company really stepping outside as an investor with a significant couple of brands," it quoted David Cole, chairman of the Centre for Automotive Research, as saying.

"For Tata, the deal extends the company's global reach in the auto sector and shores up its competitive standing against Indian rival Mahindra & Mahindra, which already had plans to enter the US market in 2009," said the Wall Street Journal.

''Tata, in its quest for quick growth and to compete globally, is buying strong brands known for quality and reliability with the big capital it has. This is something the Chinese companies are unable to do,'' Laurie Harbour of advisory firm Stout Risius Ross commented in a video interview.

Fortune, which had recently named 70-year-old Ratan Tata among the 25 most powerful people in business globally, said the Tata group chairman Ratan Tata's hands-off ownership style could win him crucial support in his bid to fold the acquired brands into Tata.