Mumbai: Tata Indicom VSAT Services (TIVS) has entered in to a strategic business alliance with Digifour Technologies (Digi4) to introduce, ''TNET Signage'', that delivers digital signage content via satellite.
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Digi4 offers ''SCALA'', a leading platform for digital signage.

The TNET Signage is expected to be useful to corporate and retail businesses to replace their static signage with DDS, a high-impact medium of digital signage, also known as retail TV, digital billboards, digital signage or digital indoor TV.

DDS solution allows businesses to update content in real time across different geographical locations, through state of the art connectivity using multicast technology to save bandwidth cost and download time.

These can typically be used to deliver in real time from a single transmission point product information, training, promotion and advertising messages in retail stores, movie theatres, banks, hotels, malls, corporate establishments, etc, that require immediate information in real time.

"Today many static / digital signage solutions are available, but delivery, management and distribution of content over a large geographical spread still remain biggest challenge. We call this as a logistical nightmare," said Sanjay Tari, general manager, strategy and business development, TIVS.

"By the time the banners / CDs reach the destination, the content may be already obsolete and stale. Satellite offers flexibility and control to transmit, deliver and distribute ''real-time'' content across large networks, reducing the costs of production and transport.

"The reputation and proven performance of SCALA InfoChannel software platform with our TNET Signage product promises to deliver the highest quality and experience of DDS to corporate''s" he added.

The TIVS-digi4 alliance will offer tailored DDS solutions across various business verticals including banking, retail, entertainment, and public facilities such as airports, railways delivering multimedia content on monitors, plasmas and digital billboards screens.

TIVS intends to connect 1,000 screen across the country on TNET Signage platform by current fiscal year and 4,000 screens by Dec 2008.

"The key to successfully deploying and managing dynamic digital signage solutions involves a flexible software platform that can seamlessly integrate with external electronic systems, creative display options and a robust connectivity model. The proven power of SCALA InfoChannel and Digi4 experience in the Indian market, coupled by the connectivity options and expertise provided by TIVS makes this a perfect alliance — and we believe will offer tremendous value to customers", said Mohammed Rafeeq, director, strategic planning, Digi4.

TNET Signage would help establishments save significant printing, logistics; manpower and time cost of pulling out or changing information and promotion especially in a multiple locations, thus reducing production cost and enhance user experience with real-time information.