Proton
global debit cards from GTB stable
N Venugopal
13 July 2002
Hyderabad:
Global Trust Bank
(GTB), India’s leading private sector bank, has launched Visa
Electron — an online debit card under the brand name Proton.
With
Visa Electron, GTB debit cardholders will enjoy unsurpassed global
acceptance, convenience and versatility. The debit card is
accepted at 10 million merchant outlets and 750,000 ATMs
worldwide, including 40,000 Visa Electron merchant outlets and
2,500 Visa ATMs in India.
Visa Electron allows
consumers direct electronic access to their bank accounts from
anywhere in the world. It addresses the growing consumer desire to
use electronic payment in place of cash. It is ideal in the
current climate, when customers need a payment system that
provides security and convenience, as it is protected by the same
extensive international risk management systems as Visa credit
cards.
GTB’s Proton
International Debit Card was launched by Andhra Pradesh Home
Minister T Devendar Goud. Pullela Gopi Chand, the All-England
Badminton Champion, was the first recipient of the GTB Proton
International debit card.
“Debit cards are
increasingly becoming the preferred payment mode internationally.
We propose to offer Proton debit cards free to customers who
maintain a pre-specified average quarterly minimum balance. It
will also be offered free to our corporate salary account
customers,” says GTB managing director Sudhakar Gande.
Says Visa International
country manager (South Asia) Santanu Mukherjee: “The potential
for debit cards in India is enormous and the consumer base of
debit cards will grow much faster than credit cards.”
First introduced in India
in 2000, Visa Electron is ideal for both consumers and merchants
here as it offers buyers a new payment alternative while working
on the existing infrastructure of sellers.
“Visa
Electron numbers have already crossed the 1.5 million-mark and
this partnership with GTB will significantly grow the base of Visa
Electron cardholders in India. GTB accountholders will now be able
to experience the convenience, flexibility and safety associated
with a Visa Electron,” says Mukherjee.
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