Mumbai: Fidelity today announced the launch of Fidelity Online - a transaction-enabled website to allows investors to buy and sell funds online.

As a financial gateway, the website will help investors learn and plan as well as transact and track their investments in Fidelity Funds. That means investors will be able to invest, redeem and switch their lump sum and SIP (systematic investment plan) investments online, following a short registration process.

The STP and SWP facilities are also available online.

 "With Fidelity Online, we have taken the next step in developing alternate channels to enhance customer choice and convenience whether he is looking for information or to transact," said Ashu Suyash, country head and managing director, Fidelity Fund Management.

 "We are now able to give our investors greater ease in managing their Fidelity portfolios from anywhere, any time. Whether it is viewing valuations of their portfolios or conducting transactions, Fidelity investors now have the option of doing so at their convenience."

Some of the eatures of Fidelity Online  are:

• Investors will be able to view and transact under one single ID by linking all folios
  
• Payment gateway with 14 banks for lump sum investments and 10 banks for SIP investments for a direct debit facility
  
• Transactions on joint holdings possible (provided both holders have registered)
  
• Completely secure site with a two-level authentication

Additionally, routine account management, such as obtaining account statements, checking valuations, comparing benchmarks and updating user profile has also become easier.

Fidelity Online also has interesting financial tools for investors, such as ''my Plan'' which is an interactive, easy-to-use calculator to help investors with their financial planning, and a SIP calculator and a Learning Centre that offers insights on investing.

Fidelity also recently launched Fidelity Anywhere, a mobile-friendly web site that allows anyone with a hand held device or a mobile phone with an internet browser and GPRS connectivity can access Fidelity Anywhere

As a lite web site, Fidelity Anywhere is custom created for mobile and hand held devices that makes it quicker to access and easy to navigate. It provides the latest NAVs for Fidelity's funds in India and allows customers there to request application forms and investor guides which are then delivered via email.

Customers who do not have GPRS enabled mobile phones can use the SMS facility to get the latest NAVs.