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Chennai:
The Mumbai-based Birla Sun Life Insurance Company Limited
has drawn up plans to automate its underwriting procedure.
The company is going for imaging solution whereby the
proposal forms submitted by its sales force would be scanned
thereby avoiding manual data feeding.
According
to M C Raisinghani, vice president,Technology, "Once
the proposal form is scanned then the system would automatically
transmit the data to an underwriter's terminal. Based
on the workload that each underwriter has the system would
select the appropriate terminal."
Birla
Sun Life has shortlisted two vendors and is in the process
of evaluating their solutions. "The outlay for this
will be around Rs9 crore." When the solution is implemented
even medical underwriting persons who could be
insured based on medical reports could be done
without much manual intervention.
While
this project will go on stream this fiscal, Raisinghani
says the company's data mining initiative will start next
year. According to him preliminary work will start by
the end of this fiscal.
The
company is also in the process of upgrading its existing
solution `Ingenium' to 6.6 version. The web enabled policy
administration solution is supplied by the Toronto-based
SolCorp a subsidiary EDS.
In
addition the company is in the process of integrating
its systems with that of its major bancassurance partners
so that policy issuance and other aspects are seamless
connected.
The
new initiatives will help in increasing the online sales.
According to P Nandagopal, senior vice president, alternate
channels and group life, "Though we have not sold
many policies online, it has given us good number of leads
so that our agents could close a sale. Indians are bit
reluctant to disclose their credit card numbers on the
net."
Not
willing to share the location of the company's disaster
recovery centre, Rajsinghani says, "The centre is
in a southern city. Actually it is a group venture. The
investment is mainly towards software licensing. And every
three months we test the disaster centre and our preparedness."
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