Avon Products has announced the launch of a new signature fragrance for women, Bond Girl 007, whch it says, "is a sexy cocktail of velvety florals, cool freshness and warm woods."

The cosmetics maker today announced that it had signed a licensing agreement with the James Bond entertainment franchise, property of Danjaq LLC and Eon Productions, to create the new product line, which British actress Gemma Arterton, who plays Agent Fields in the forthcoming James Bond production, Quantum of Solace, would promote.

EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced 21 James Bond films since 1962, including Casino Royale. The James Bond films, produced by Michael G Wilson and Barbara Broccoli, make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough and Die Another Day. EON Productions and Danjaq, LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.

"This was the perfect collaboration for two globally recognizable companies," said Keith Snelgrove, senior vice president of global business strategy at Danjaq LLC, stated. "By partnering with Avon to create a fragrance, we're able to bring a piece of the Bond Girls represented in our movies into the lives of women all over the world."

To coincide with the 22nd Bond film in October this year, Avon will launch the new product globally backed by TV and print advertising featuring Arterton as the  as the "face of the fragrance",  which has been created by Firmenich, evokes the glamour, confidence and sensuality of the famous femmes fatale of the Bond franchise.

Tracy Haffner, vice president, global marketing for Avon said, "Our strategy in the fragrance category is to build a strong portfolio through unique and exciting partnerships. Aligning with the James Bond franchise gives us such a great platform to develop a beautiful fragrance and connect with women worldwide."

With $10 billion in annual revenue, Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.

 Geralyn Breig, senior vice president and brand president for Avon, said, "As part of our on-going alliance strategy, we strive to bring unique equities to Avon and James Bond provides an unparalleled partnership opportunity. The iconic Bond girls are one of the most widely known aspects of the films -- they're empowered, feminine and glamorous, so we're extremely pleased to capture that essence in our newest fragrance."

Avon says the, "The scent is a sexy cocktail of velvety florals, cool freshness and warm woods. It features top notes of velvety white peach and orange blossom followed by mid-notes of jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle reminiscent of a woman's body. The cap is a stealthy homage to a Bond spy gadget."

The fragrance will be featured in the Avon brochure, which is distributed through over 5 million Avon Representatives around the globe, as well as on the company's website. It will be supported by print and TV advertising in Avon's top markets throughout North America, Europe and Latin America.

"I'm thrilled to be working with two such iconic and established brands," said Gemma Arterton. "The Bond Girl 007 fragrance embodies everything a Bond Girl represents -- intelligence, sexiness and confidence."