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Bangalore:
The world''s largest spirits company Diageo is increasing
its focus on India. With brands like Johnnie Walker,
Smirnoff and Guinness stout beer, Diageo is embarking
on a significant expansion plan in India.
The
company, which sold close to 90 million cases globally,
is bringing in more brands and products, and is increasing
capacity of contract bottling operations in an effort
to cross the 40 per cent growth rate mark it clocked
during FY07.
Diageo
currently has a cumulative capacity of 200,000 cases
across three plants and is increasing the number by
adding one more plant at Haryaya which will add another
50,000 cases by end of the next quarter.
The
company''s recently launched Bangalore plant has a capacity
to bottle 20,000 cases a month, and has been opened
in a tie-up with Chamundi Winery and Distillery. Diageo
will be bottling Shark Tooth, Smirnoff, Hague, VAT 69
and Captain Morgan at the plant.
The
company''s two other bottling plants are located in Aurangabad
and Madhya Pradesh.
Diageo
is also likely to launch two new Indian made foreign
liquor (IMFL) whiskey labels in the price range of Rs300-500
per 750 ml bottle as part of its 50:50 joint venture
with Radico Khaitan.
The
company recently launched Masterstroke as part of the
JV.
In
addition to these brands and products, Diagreo India
will launch its domestic wines in the next two months.
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