Chennai: TCL India Holdings Pvt Ltd (TCL) is aiming to expand its product range by the inclusion of small home appliances.

The company announced a new brand strategy, tagged 'the creative life', outlining its hopes to grow its business by 30 per cent this year. Last year, its turnover was Rs325 crore.

Warren Wang, managing director, TCL India Holdings, told a press conference that the creative life, which stands for creativity that invigorates life, means that the company will work on consumer perception, and recommend unique and specially designed products that offer the user value.

The company presently spends about seven per cent of its annual turnover on market promotion activities, and has a product range spanning colour televisions, air-conditioners, washing machines and DVD players.

TCL is undertaking market studies to evaluate the feasibility of expanding this range with small home appliances such as magnetic induction cookers, microwave ovens and rice cookers.

India accounts for less than one per cent of TCL's business though it continues to be a 'high potential' market, and one of the largest for colour televisions. India's southern States were the company's strongest markets, but the West and East regions are fast catching up. The company plans to build its network in the North to increase penetration.

Parent company TCL Holdings is a global player, present in over 100 countries, and having a brand valuation of $4.7 billion.