New Delhi: Big92.7 FM, the Adlabs'' radio station has announced the launch of its first television campaign that features brand ambassador Abhishek Bachchan.

Costing Rs5-crore, the campaign will run for 6 weeks during its first burst.

According to national marketing head Anand Chakravarthy, Big92.7 FM has 33 live stations, with each managing its own campaign.

To enhance the overall brand awareness of the entire network, the television campaign has been launched.