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Mumbai:
In its latest product expansion, Nivea India has launched the Nivea Visage,
a range of products comprising cleansers, toners and moisturisers. According
to Kai Boris Bendix, managing director, Nivea India, "The Nivea Visage range
of face care products comes with the promise of giving back to your skin what
the city takes out due to the daily grind." The
near future will see Nivea bring in new skin care ranges in the anti-aging and
whitening segments. Nivea
Visage is currently the largest sub-brand of Nivea. Almost 20 per cent of the
brand''s turnover accrues from this sub-brand, which is marketed across 60 countries.
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