New Delhi: Ranbaxy Laboratories has entered into a deal with JB Chemicals & Pharmaceuticals (JBCPL), India to market the latter's herbal brand, Doktor Mom, in the Romanian market.

The Doktor Mom range includes syrup, lozenges and cold and cough rub. According to the deal Ranbaxy will market these products in Romania while JBCPL will continue to manufacture them and will also provide promotional input for the brand.

Doktor Mom is a popular brand in the cough and cold relief segment in Russia, Ukraine and CIS countries. This is the first time JBCPL has out-licensed this brand.

Romania is a growing market for Ranbaxy in Europe with sales of $6.4 million in 2004, achieving a growth of 127 per cent. Some of the key Ranbaxy brands in this market include Zanocin (Ofloxacin, an antibiotic), Simvor (Simvastatin for lowering cholesterol), and Serlift (Sertraline, an anti-depressant).