|
Mumbai:
The 'Awaaz consumer study 2006', conducted by AC
Nielsen ORG MARG, to determine consumer preferences
for brands has been announced. The study is based on
the views of 10,000 consumers in 21 Indian cities were
polled on 39 products and service categories.
The
category list this year has increased to 39 from last
year's 22 to include paints, watches, mobile phone services
and lifestyle retail.
According
to Haresh Chawla, CEO- TV18 Group, "AWAAZ, India
's only consumer channel, has continuously strived to
reinforce its commitment towards consumers with a plethora
of far-reaching initiatives, the most successful of
which is the AWAAZ Consumer Awards."
"This
is the only study of its kind which captures a wide
range of demographies and geographies and is extremely
robust in sample size and product category width,"
said B Saikumar, CEO, TV18 Media Networks. "The
verdict of the consumer will not only become every consumer's
guide – a 'ready-reckoner' to choose India's most
preferred products and services – but also the
benchmark of excellence for every product to come,"
he added.
Sarang
Panchal, executive director, AC Nielsen ORG-MARG, while
commenting on the survey said, "The systematic
and rigorous manner in which the research for the Awaaz
Consumer Vote
was conducted, to judge the most preferred brands, has
led to a very unbiased and fair evaluation of results
and insights of what really drives the consumer preference."
The
most preferred brands according to the study are:
|
Category
|
Preferred
brand
|
|
Banks
|
State
Bank of India (SBI)
|
|
Mutual
Fund
|
State
Bank of India (SBI) Mutual Fund
|
|
Life
Insurance
|
LIC
|
|
Non-Life
Insurance
|
LIC
|
|
Mutual
Funds
|
SBI
Mutual Fund
|
|
Credit
Cards
|
ICICI
Bank
|
|
Auto
Loan
|
ICICI
|
|
Housing
Loans
|
SBI
|
|
TV/Washing
Machines/Ac / PC
|
LG
Electronics India Ltd
|
|
Refrigerator
|
Godrej
|
|
Music
Systems
|
Sony
|
|
Wrist
Watches
|
Titan
|
|
Detergents
|
Rin
|
|
Tea
|
Tata
Tea
|
|
Coffee
|
Nescafe
|
|
Soft
Drinks
|
Pepsi
|
|
Branded
Atta
|
Annapurna
|
|
Toothpastes
|
Colgate
|
|
Toilet
soaps
|
Lux
|
|
Shampoo
|
Clinic
Plus
|
|
Two
wheelers
|
Hero
Honda - Splendor/ Splendor Plus
|
|
Cars
|
MARUTI
800
|
|
Automotive
fuel
|
Hindustan
Petroleum/ HPCL
|
|
Landline
Service Provider
|
BSNL
|
|
Cellular
service
|
Airtel
|
|
Handset
provider
|
Nokia
|
|
Large
food and grocery super market
|
Big
Bazaar
|
|
Large
Lifestyle stores
|
Globus
|
|
Fast
food outlet
|
McDonalds
and Pizza Hut
|
| Coffee
Shop |
Caf
Coffee Day |
|
Branded
readymade garment
|
Raymond
/ Lee
|
|
Domestic
Holiday
|
Kashmir
/ Puri
|
|
International
holiday
|
Switzerland
|
|
Domestic
Airline
|
Indian
Airlines
|
|
International
Airline
|
Air
India
|
|
Hotels
|
The
Taj Mahal Hotel, Mumbai
|
|
Paints
|
Asian
Paints
|
|
Cosmetics
|
Lakme
|
|
