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Bangalore:
The Rs 400-crore Liberty Group has launched 200 new designs under the Liberty
brand. The company expects Liberty''s market share to go up from 30 to 50 per cent
over the next year on the back of these new designs. The
new designs are a part of the Tip Top, Fortune and Windsor lines. Liberty has
also launched a mass sports shoe brand named ''Killer'', which retails at Rs750.
The Tip Top
brand falls in the price points of Rs399 to Rs499. Liberty
is planning a shoe manufacturing unit at Bangalore, to add capacity to its 11
plants in North India which have a total output of 50,000 pairs per day. According
to Raman Bansal, executive director of the Liberty Group, the company wants to
increase this to 70,000 per day soon.
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