Chennai: The fact that the great grandson of Mahatma Gandhi is selling foreign branded consumer electronics and appliances in India will surely interest anyone. For Gandhiji himself had called for the boycott of foreign goods during the freedom struggle.

But ask Shrikrishna G Kulkarni, managing director, Panasonic Sales and Services India Pvt Ltd, as to what he feels about it and he immediately responds, "The great-grandson of Gandhiji or Babuji as we call him has to eke out a living. I am not using his name."

A graduate of Delhi University, Kulkarni did his post-graduation at The University of Tokyo, Japan, and he is also an alumnus of Harvard Business School.

Calling himself as a `Chennai boy'' Kulkarni intends to carve out a niche for the Panasonic brand in the market place that is dominated by Korean brands, LG and Samsung. The idea is to have the entire range of consumer durables/electronics so that atleast one Panasonic product found in a middle class Indian home.