Tista Sen was promoted to senior vice president JWT, Mumbai and will also continue to hold the position of executive creative director.

As executive creative director in JWT (earlier known as J Walter Thomson) six years ago, Sen has created campaigns sunsilkgangofgirls.com, the website for Sunsilk.

Also her print creative for Monte Carlo was one of the finalists at Cannes last year.

Sen began her career in advertising with White Light Moving Picture Company.