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Chip maker Advanced Micro
Devices (AMD) actually did more business - posting $1.6 billion in revenue for
the third quarter compared with $1.33 billion last year - but suffered a loss
of $396 million compared to a $121 million profit a year-ago. The company''s $5.4
billion purchase of graphics board maker ATI was responsible, the company said. AMD
was in the spotlight this quarter, having fired its top sales executive earlier
this summer after slumping results. The company strongly took on larger competitor
Intel last year, but this year its deep-pocketed rival has been pushing back. Chief
financial officer (CFO) Robert J Rivet pointed out the brighter side of the picture,
saying the company had sold a record number of microprocessors and begun shipping
its new quad-core Opteron server processors during the quarter. But investors
didn''t share his optimism, with AMD shares down more than 5 per cent to $13.81
on Friday 19 October. AMD
executives say they have won back some market share from Intel during the quarter.
"For the second quarter in a row, we gained CPU (central processing unit)
market share," said president and COO Dirk Meyer. Mobile
processors sales were strong, hitting an all-time high for the company, Meyer
said. Graphics revenue rose 29 per cent, from the first wave of AMD-ATI products.
AMD needs to get back to profitability quickly. The company has to develop financial
flexibility in order to be able to compete with Intel over long haul. The
history has so far been that AMD makes a technological surge with a better product
before Intel responds and takes back market share. Now, AMD has built momentum
around the Opteron server processor and its mobile chips are gaining market share.
But it has to be wary of a long-range pricing war with Intel. AMD
executives say the transition to a 45-nanometer fabrication process is on track.
This could help drive down production costs, to keep pace with Intel''s development.
The company says it sold "tens of thousands" of its new Opteron quad-core
chips in the third quarter, and expects to ship "hundreds of thousands"
in the fourth. The
Opteron is a key product. It builds on the success of the early Opteron chip family,
which convinced most technology vendors to build AMD chips (as opposed to Intel
chips) into their servers.
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