Bangalore: Bridal Asia, the annual wedding fashion exhibition, is now targeting Dubai, London and South East Asia.

Held in New Delhi every year, Bridal Asia features bridal clothes, jewellery, accessories for men and women, along with silver ware and home décor furnishings.

According to Divya Gurwara, CEO, Bridal Asia, the company is now looking to take the event international, covering Dubai, London and South East Asia as they have a huge NRI population. Year 2003 saw a Bridal Asia fashion show held in Pakistan.

The 2007 Bridal Asia exhibition-cum-sale will be hosted in Delhi from October 16-18, and will feature 80 participants, who include prominent apparel designers such as Sabyasachi Mukherjee, Malini Ramani and Gaurav Gupta; jewellery designers like Tanya Kohli. Also part of the event would be fashion houses, jewellers, home furnishing companies and accessory designers from the country. additionally, four designers from Pakistan will also showcase their products.

International fashion brands such as Jimmy Choo, Gucci and Etam will also feature in the event. Around 75 per cent of the products featured are in the apparel segment (lehengas, sarees, kurtas etc) and in jewellery.

Shaadionline, a wedding services management company will also participate in Bridal Asia.