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BT''s
media and broadcast division has signed an agreement
with private broadcaster New Delhi Television (NDTV)
to be its global network supplier and enable the broadcaster
to distribute BskyB in the UK and Direct TV in the US.
BT
will carry the live NDTV news bulletins to multiple
platforms on its state of art network specially rolled
out for television and media companies.
BT
presently downlinks the signal at UK from the PAS 10
satellite, and then carries it over its Media
IP network to BskyB''s platform in UK. This also includes
bringing the signal to the BT Tower and making it fit
for the US viewer and then transporting the signal to
the Direct TV platform in Los Angeles for it to be broadcasted
over the Direct TV''s US platform. BT also takes care
of repurposing the formats and other services for the
US market.
BT
already has implemented the carriage of signal to BskyB
platform and to Direct TV is planned for launch by end
July.
Rahul Deshpande,
CTO, NDTV, said, "For today''s broadcasters the
big business goal is globalisation. We have chosen BT
as it offers a suite of services such as world class
security, end to end network monitoring and water-tight
service agreements that have been built into BT''s IP
network".
BT''s
media and broadcast media-IP network is the only IP
network which can connect the customer to multiple platforms
across many countries without getting out of the network.
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