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Chennai:
Dairy major, Gujarat Co-operative Milk Marketing Federation
Limited (GCMMF), will set up and run dairy plant in Sri
Lanka at an outlay of Rs10 crore. Currently the island-country
imports around 53,000 tons of milk powder per annum from
Europe.
Speaking
about the project, GCMMF chairman Dr Verghese Kurien,
says, "We will set up the plant and run it initially.
Once the operations stabilise, the plant will be donated
to a Sri Lankan co-operative society."
Explaining
the project rationale, Dr Kurien says, "India has
surplus milk but is surrounded by neighbours who import
milk from Europe. It makes good business as well as diplomatic
sense to export milk and milk products to our neighbours."
According
to him, the Tamil Nadu government through its milk federation,
popularly known as Aavin could initially sell milk to
Sri Lanka till the proposed plant starts operating. "It
will take at least one year to set up the plant."
As
a part of World Bank mission, Dr Kurien visited Pakistan
some time back to suggest measures to develop the dairy
industry there. According to Dr Kurien the trip was fruitful.
About
the non-availability of Amul chocolates, he says that
the federation is in the process of importing and installing
machinery to upgrade quality.
Earlier,
addressing the members of the Rotary Club of Madras he
attributed the success of Amul to marketing. According
to him, if co-operatives
are to succeed, then industry professionals and not bureaucrats
should run them. "Marketing skills are needed to
succeed and bureaucrats lack that."
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