Planning
to take on vehicles in a segment currently dominated
by Mahindra's Scorpio and the Toyota Qualis, General
Motors India is planning to launch a big family car
under its Chevrolet brand in the second quarter of 2004.
This
spacious MUV should seat 10 people and sport an elegant,
stylish and a contemporary design. The company says
that it has received excellent consumer feedback at
internal researches that more and more people are viewing
the MUV segment as an alternate to a car and it is confident
that its Chevrolet branded multi-purpose vehicle Tavera
will do exceptionally well.
The
MUV segment in the country has boomed with sales touching
83,000 units in 2003, a whopping 47 per cent growth
over 2002. The sales are expected to touch nearly 100,000
this year.
The
Tavera will be powered by a high performance turbo diesel
engine from Isuzu. These turbo diesel engines are easy
to maintain and fuel efficient.
|