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Mumbai: Gillette, a world leader in male grooming,
has once again brought two of its best sellers together.
The company is offering a special promotional pack of
Gillette Presto free with the Gillette Series Tube Shave
Gel priced at Rs 51, which gives a saving of Rs 15 for
the consumer.
According
to Nikhlesh Brahma, regional business director, Gillette
India, "Presto has introduced a completely new disposable
category in India. With this offer we are giving the loyal
Presto users an opportunity to experience a smoother and
better quality shave.
Gillette
India is also looking at attracting first time buyers
with this promotion. This promotion is an extension of
the company''s mandate to offer the best quality product
to the Indian male and enhance his overall shaving experience.
The
Gillette Series Tube Shave Gel is the first product in
the shave gel category to be sold in a tube and is an
adaptation to the conventional Indian shaving habits of
lathering with a brush and shaving cream, while giving
the consumer an opportunity to use superior quality products
at an
affordable price.
Gillette
Presto, launched in 1993 carved out a completely new segment
in the blades and razors market and has today become the
most popular ready shaver in the Indian market.
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