Bangalore: HDFC Securities Ltd has launched Dial-A-Share service in Bangalore. The service allows investors in Bangalore to buy and sell shares on the National Stock Exchange from their homes or offices via the Internet or the phone.

The unique feature of the service is that customers can call a toll-free number (1600 11-9400) and be connected to a centralised retail trading desk in Mumbai.

Dial-A-Share ensures ease and speed and also offers integration of customers’ savings bank and demat accounts with the trading account to help seamless transactions in shares.