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New
Delhi: With Hyundai Motor India Ltd. expecting its
second plant expected to go into operation soon, the company
is now looking to speedily ramp up its dealer network
to push sales for the increased production.
HMIL
reportedly had 167 dealers in January 2007, and plans
to expand its network to 250 by December.
New
dealerships are likely to follow the proven format, with
sales, services and spares facilities housed together.
The
company has been witnessing rather flat sales over the
past few months, though it has a healthy stable of cars,
which include the Getz, the Santro, and the Verna.
The
lacklustre sales are reportedly attributed by the company
to production capacity constraints, as a result of which
domestic sales suffered, and even export orders saw some
backlogs.
To
reverse this trend, the company has worked at doubling
its production capacity through the second plant, which
is scheduled to go into operation soon, and plans to reach
out to customers via its enhanced dealership network to
facilitate sales and service.
The
new plant is likely to be commissioned at Sriperumbudur
by year end. It is adjacent to existing facilities, and
will double production capacity to 600,000 units from
the current 300,000. The new plant will help Hyundai better
meet customer demands. HMIL plans to export 40 per cent
of its total production to Latin America, Europe and West
Asia.
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